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Quarterly Newsletter | Spring 2023

HSMAI San Diego
January 15, 2023

A Message from our President, Heather Boye

Well, Hello Spring!

It has been great to see so many of our members out and about this year! Thanks to everyone who joined us for our 2023 Kick-of Mixer at Negociant Winery, the 43rd Annual Gold Key Awards at Sheraton Hotel Harbor Island, the Spring Fling Networking Event at Eppig Brewing Biergarten in Point Loma, and at the SDTA Hospitality Open at Sycuan! I would like to give a personal thanks to our members at Expedia for allowing this shark infested moment to take place between me and fellow HSMAI Board Member, Ann Manning!
Another big thanks to Evan Holmes from Amadeus for providing us with our quarterly San Diego Hospitality Market Reports. With the climate of the hospitality industry changing so rapidly, these programs offer a more frequent look at where we’ve been and where we’re going. If you missed the January or April reports, be sure to register for the next update in early July. These digital lunch-and-learn programs provide a 30-minute look at the local market trends and are offered free to all members!
Now that Spring has sprung, we are looking forward to even more great opportunities to see all your smiling faces live and in person. Upcoming programs include this week’s Networking Mixer at Knotty Barrel in East Village (April 25th), a May educational presentation from Medallia featuring a look at Digital Engagement and the Customer Life Cycle to be held at Estancia La Jolla Hotel & Spa, and more networking at Punch Bowl Social in June.
Please be sure to follow us on LinkedIn and Facebook to keep up on upcoming events and highlights

Heather Boye

President, San Diego Chapter
Hospitality Sales & Marketing Association International


April Happy Hour

Tuesday, April 25th (TODAY)

Knotty Barrel East Village

844 Market Street
San Diego, CA

To register, visit >>

Let's get together for some games, fun and networking!
Member Complimentary | Non-Member $10 | Students/Faculty $5

HSMAI Commercial Strategy Week 2023

June 26-29, 2023

Toronto, Canada

Mark your calendars for HSMAI Commercial Strategy Week 2023: June 26-29, Toronto, Canada! HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

Commercial Strategy Week events will help you ACCELERATE RECOVERY, and anticipate and respond to headwinds, identify new opportunities, better align your sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.

For more information or to register, visit >>

HSMAI Sales Leader Forum

November 8, 2023

Long Beach, CA, USA

For more information or to register, visit >>


New Members

Kelly Bridwell  | KSL Resorts

Eileen Chang CRME, CHDM | Hyatt Hotels

Diane Damra  | Sojern

Dena Escobedo  | Cendyn

Nick Grage  | Sojern

Sarah Newcomer  | Sheraton San Diego

Joy Peacock Jones CMP | San Diego Convention Center

Nick Price  | Hopper

Stephanie Singleton  | Carte Hotel

Sheryl Vanga  | Aimbridge/Carte Hotel

Renewed Members

Michael Bennett  | Cendyn

Heather Boye CHBA | Flagship Cruises & Events

Dana Cariss CHDM | CoralTree Hospitality

Denise Chapman  | Hotel Del Coronado

Jessica Garcia  | L'Auberge de Sedona

Kristie Goshow  | KSL Resorts

Angie Hughes  | Bartell Hotels

Darlene Larson  | San Diego Zoo & Safari Park

Keriann Martin CHDM | Hotel del Coronado

Chelsey Ong CRME | Estancia La Jolla

Guy Szalkowski  | Booking.com

Kris Umstattd  | Loews Hotels & Co.

Deneda Young-Carrick  | Loews Hotels


Fueling Sales

HSMAI Insight: 16 Tips for Preventing Burnout: Keep You and Your Team Happy

Burnout is most common among high achievers and is often related to being short-staffed and high turnover, both prevalent in the current climate. Over the last year, burnout has been a recurring topic for the Rising Sales Leader Council as we’ve brainstormed ways to prevent burnout in ourselves and our teams.

Inspiring Marketing

HSMAI Insight: Schema For Search Engines: The Key

Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.

Optimized Revenue

Six Revenue Management Trends to Watch

2023 will be another year of increased tech adoption, as hotels continue to look for ways to drive efficiency, boost profitability and adapt to the challenges of the year ahead.


HSMAI Member Benefits

In order to keep your business bustling, you need to form the right partnerships. You need to develop the right contacts to gain an edge. You need to walk away from an industry meeting with truly fresh ideas. You need to meet people who will enhance your business and your career. You need HSMAI.  HSMAI provides the resources, knowledge and networks you need to make a critical connection with your customers.

Additional Member Resources

Membership in HSMAI brings access to tools and insights, industry discipline-specific education and a competitive edge. Among the tools that will keep you connected:

  • Interview Prep Resources:  These insights and interview prep questions will help you see how your current skills can fit into a new role in hospitality.
  • Scholarships and Grants:  The HSMAI Foundation supports industry professionals and students through a series of grant and scholarship programs.
  • Recommended Reading:  Leaders in Hospitality Sales, Marketing and Revenue Management are sharing their favorite industry books, periodicals and blogs.
  • HSMAI Academy - Explore our webinars, publications and online learning in your HSMAI Academy


Gathering knowledge is an ongoing process, and it is necessary for success.  Further your knowledge of the industry with these HSMAI member tools:


You need to know the right people and HSMAI is your connection to the industry. Meet with industry insiders through these networking opportunities:

  • Local Chapter Networking Events
  • Peer Network:  Local, national and international contacts