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Quarterly Newsletter | Winter 2023

HSMAI San Diego
January 15, 2023

A Message from our President, Heather Boye

Hello HSMAI San Diego!  Happy New Year!  

As we start off the new year, we want to keep you all up to date with our plans for 2023.

Our number one goal this year is local engagement!  We are planning some great programs that will focus on hyper-local business reports and updates, as well as educational takeaways to best support hospitality in our San Diego regional market.  To help make this happen, we will be getting back to in-person educational programming!  We know how busy everyone is and that it’s hard to break away for offsite meetings but, we understand the importance of in-person collaboration!  With this in mind, we plan to do one in-person educational program per quarter, plus intermittent mini-programs via Zoom.

In addition to our commitment to education, we will be holding monthly Membership Mixers to provide opportunities to connect with industry peers on a more casual level.  Our first mixer is scheduled for February 2nd at Negociant Winery in North Park.  We last visited Negociant back in March of last year and the venue was a huge hit!  We hope you will come join us again, and again, and again (it is Groundhog’s Day, after all)!  To learn more, visit >>

Later in the Spring we will be organizing a fun team outing with a Hospitality Scavenger Hunt around Coronado!  Thank you to our partners at Discover Coronado, and Board Member Danielle Rossetto, for helping with this upcoming event!

Our first educational program will be in just a couple weeks, on January 27th, with an update on the San Diego Hospitality Market from Amadeus, for a short Zoom Lunch & Learn.  To register, visit >>

We also hope you will join HSMAISD and the San Diego County Lodging Association in recognizing the achievement of our industry colleagues at the 43rd Annual Gold Key Awards taking place on February 23rd at the Sheraton San Diego Hotel & Marina.  

Nominations are now open for the following awards:  

If you are interested in having your property or venue host an in-person meeting or mixer, please let us know by contacting info@hsmaisd.com!

And remember, we are here to help provide you and your teams with the necessary resources to be your best!  If you have questions about the local hospitality market or how to get the most from your membership benefits, ideas for programing, or information about certifications, we are here to help!

Wishing you all a happy, healthy, and prosperous 2023!

Heather Boye

President, San Diego Chapter
Hospitality Sales & Marketing Association International


San Diego Market Report

Friday, January 27th, 12:00PST

Zoom Presentation (meeting link will be sent once you register)

To register, visit >>

And remember, we are here to help provide you and your teams with the necessary resources to be your best!  If you have questions about the local hospitality market or how to get the most from your membership benefits, ideas for programing, or information about certifications, we are here to help!

Member | Complimentary
Non-Member | $10
Students/Faculty | $5

If you are unable to attend, you can register and receive the meeting recording and any documentation provided by the speaker.

Groundhog Day Happy Day

Thursday, February 2nd, 3-5PM

Négociant Urban Winery
1263 University Avenue
San Diego, CA 92103

To learn more, visit >>

Let's get together and celebrate Groundhog Day 2023!

Happy Hour specials available for HSMAI San Diego Attendees.

HSMAI Adrian Awards Celebration

Thursday, February 23, 2023

Los Angeles, California

For more information , visit >>

HSMAI Commercial Strategy Week 2023

June 26-29, 2023

Toronto, Canada

Mark your calendars for HSMAI Commercial Strategy Week 2023: June 26-29, Toronto, Canada! HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

Commercial Strategy Week events will help you ACCELERATE RECOVERY, and anticipate and respond to headwinds, identify new opportunities, better align your sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.

For more information or to register, visit >>

HSMAI Sales Leader Forum

November 8, 2023

Long Beach, CA, USA

For more information or to register, visit >>


Gold Key Awards

November 8, 2023

Long Beach, CA, USA

HSMAI San Diego Chapter will be presenting the James V. Cunningham Personalized Service Award and the Revenue Management Professional of the Year Award as part of the Gold Key Awards program.

The JV Cunningham Award honors the individual who, regardless of palpable pressures and demands, consistently displays - through measurable action - a willingness to serve.

The Revenue Management Professional of the Year Award recognizes and promotes excellence in the field of revenue management in the hospitality industry.

If you know of someone who exemplifies these distinguishing traits, whether on your staff or elsewhere in the industry, and deserves to be recognized for their personal service, please complete either or both nomination forms (links below) by JANUARY 25, 2023.

James V Cunningham: https://forms.gle/pCdLXh46sRuVret38

Revenue Manager of the Year: https://forms.gle/hctr81FHLp1B9nrs9

Click on the SDLA logo below for more information about the Gold Key evening program, to register for the event, or to nominate someone for the additional Gold Key Award Categories:

  • Food and Beverage Associate of the Year
  • Guest Service Associate of the Year
  • Heart of the House Associate of the Year
  • Hotel Executive of the Year
  • Hotel Manager of the Year
  • Patti Roscoe Award–Allied Person of the Year
  • Sales Associate of the Year


New Members

Matt Aragon  | Guild Hotel San Diego/The

Ador Bustamante CRME | Sheraton San Diego Hotel & Marina

Sean Gadbois  | Commercial Energy

Jessica Johnston  | San Diego Marriott Marquis

Evan Martin  | Marriott Marquis

Manuel Soltero  | Best Western Plus Marina Gateway

Stephanie Tourial  | Omni La Costa Resort & Spa

Renewed Members

Lisa Cully CHDM | BWH Hotel Group

Justin Hulet CRME, CHDM | Sycuan Casino Resort

Ann Manning  | Expedia Group

John Parker  | San Diego Marriott Gaslamp Quarter

Joe Spirito  | Preferred Hotels & Resorts


Fueling Sales

5 Ideas to Meet your Professional Growth Goals for 2023

With the start of the new year, professional growth may be on your list of intentions or goals. The HSMAI Sales Rising Leader Council met to discuss the importance of continual learning in our career development, and how there are always opportunities to grow.

Inspiring Marketing

What does the Future of Online Reputation Management Look Like?

The HSMAI Marketing Advisory Board met to discuss the trends and impacts in online reputation management, spurred by several recent studies, and hot to best manage online reputations and ratings

Optimized Revenue

Overcoming Challenges Between Brands and Licensees:  Best Practices in Franchising from HSMAI Global Distribution Advisory Board

Across the world, long term relationships with loyal franchise partners are being put to the test.  This is especially tru for mid-size operating companies working in a multi-brand franchise environment.  The HSMAI Global Distribution Advisory Board met to discuss the challenge and share best practices.