Revenue management has deservedly gotten a lot of credit forholding rates and driving value through the recent demand surge. Yet, not that long ago, when there was no revenue to manage, owners were seriously questioning the value of their revenue managers and revenue management programs. We’re not out of the “pandemic” woods yet, which means our discipline could still be impacted. While the pandemic was tough, we did create the opportunity to reinvent the discipline and not just survive, but truly make this our finest hour. If we do the right things, right now. Join us to find out what!