We welcome Tim Wiersma, Principle at Revenue Generation,LLC. and Chair of the HSMAI Revenue Optimization Advisory Board, as we discuss the state of the San Diego Hospitality industry. Included in the presentation will be recent trends, forecasts, and insights from a local and industry perspective. You will hear about industry best practices and actionable approaches to assist you in your recovery efforts.
With more than two decades of experience in the hospitality industry, Tim Wiersma is recognized as a leader in revenue management. Specializing in property and portfolio revenue management, sales, marketing, distressed-asset turnaround, and asset assessment, he consistently delivers results for properties around the world.
Before forming Revenue Generation, Tim was a vice president with Host Hotels and Resorts, a Fortune 500 company and the largest premiere real estate hospitality company in the world. He has also held a vice president position at TPG Hospitality, a private equity firm with over 60 full-service hotels representing all major markets and brands, and he was vice president Red Roof Group where he oversaw the Revenue Strategy of over 650 economy hotels. He has held other corporate-level positions with Starwood Hotels and Resorts and Canadian Hotel Income Properties and has been a key advisor for Marriott International in sales and revenue management.
Over the course of his career, Tim has worked with all major brands and independent properties and has developed top line business intelligence tools, dashboards, and business configurations to assist hotels in driving optimal results. He thrives on finding innovative ways to turn around under performing assets while motivating sales and revenue teams.
Tim holds a BA in Business Administration and Finance. He is an active member of HSMAI (Hospitality Sales and Marketing Association International) and is currently serving on its board as Chair of the Revenue Optimization Advisory Board.
In his spare time, Tim enjoys spending time with family, his friends and flying his Cessna 172.