Facebook will focus on how hoteliers can breakthrough in recovery on the platform to reach more customers more meaningfully. This session will begin with an overview of Facebook/Instagram solutions you can use across the funnel from brand, consideration and conversion overview. We will then dive deeper into machine learning and auction dynamics, to help you understand nuances about how you can maximize your advertising to get the best outcomes on our platform, including why both are critical to your business success. We will also uncover how to build optimal mobile creative and review branded content with the rise of influencers. The session will end with the debut of Facebook’s new Hotel Playbook, built with both individual properties and corporate marketing teams in mind.
