Cracking the Top 5 Commercial Strategy Barriers

The Industry has changed

Buyer Behavious has changed

But too many strategies haven't

Join us for a timely, no fluff panel discussion breaking down the real challenges facing comercial teams right now, including:

1.    AI & The Modern Buying Journey

2.   Outdated Tactics vs. Today’s Buyer

3.   Sales–Marketing–Revenue Alignment Gaps

4.    Brand Visibility Challenges

5.    Cost Pressure &Shorter Booking Cycles

This is a practical, candid discussion designed to help you rethink how you sell, market, and position in today’s environment, and what to do next.

If you’re responsible for driving revenue, visibility, or growth. This program is for YOU!

Event Partners

  • Cory Falter, Partner, Lure Agency
  • Sandrine Sai, Vice President of Revenue Management, Evans Hotels
  • Ariel Weinshanker, Founder, Vosant Meetings & Travel

Date:
February 10, 2026
Time:
4:30 pm
-
6:30 pm
Venue:
ALMA San Diego
Address:
1047 Fifth Avenue, San Diego, CA 92101
Parking:
Cost
Early Bird
Expires
Regular
After
Members
$
$
45
Non-Members
$
$
55
Tables
$
$
RSVP