conference room full of attendants

Cracking the Top 5 Commercial Strategy Barriers

The Industry has changed

Buyer Behavious has changed

But too many strategies haven't

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Join us for a timely, no fluff panel discussion breaking down the real challenges facing comercial teams right now, including:

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1.    AI & The Modern Buying Journey

2.   Outdated Tactics vs. Today’s Buyer

3.   Sales–Marketing–Revenue Alignment Gaps

4.    Brand Visibility Challenges

5.    Cost Pressure &Shorter Booking Cycles

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This is a practical, candid discussion designed to help you rethink how you sell, market, and position in today’s environment, and what to do next.

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If you’re responsible for driving revenue, visibility, or growth. This program is for YOU!

Event Partners

  • Cory Falter, Partner, Lure Agency
  • Sandrine Sai, Vice President of Revenue Management, Evans Hotels
  • Ariel Weinshanker, Founder, Vosant Meetings & Travel

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Date:
February 10, 2026
Time:
4:30 pm
-
6:30 pm
Venue:
ALMA San Diego
Address:
1047 Fifth Avenue, San Diego, CA 92101
Parking:
Cost
Early Bird
Expires
Regular
After
Members
$
$
45
Non-Members
$
$
55
Tables
$
$
RSVP